04
Less onboarding. More cooking.
Changed onboarding from 7 steps to 4. Activation increased from 31% to 42%. The first meal plan now comes before the profile questions.
ActiveCooksy.
Personalized meal planning based on your goals, health and food preferences.
Visit product- Started
- Dec 2025
- Platforms
- iOS · Android
- Status
- Active
Small product. Real progress.
The big numbers.
- Total revenue
- …
- MRR
- …
- Monthly costs
- $11
- Users
- …
Revenue and sign-ups reflect the selected period. MRR and monthly costs are the current month’s figures. Users, revenue, MRR and paying customers are real, and monthly costs are what I actually pay. Revenue is gross: what customers paid, after refunds.
The direction matters
All timeA little better, over time.
Charts show cumulative revenue and sign-ups within the selected period. Paying customers are the active subscriptions on each date.
Beyond the sign-up
For the product nerds
Are people finding value and sticking around?
Real rates from the app, shown once at least 30 new users count towards them. They do not change with the reporting period.
The story behind the spreadsheet
What I learned.
Decisions, experiments and a few surprises.
03
A grocery list people actually use.
Made grocery lists shareable. Early feedback: planning together matters more than adding another recipe recommendation.
02
Views are not customers.
One TikTok reached 120k views. The funnel: 840 visitors → 63 sign-ups → 2 customers. Reach is only the beginning.
01
The first person who paid.
Launched the paid plan. First customer after 3 days. A small payment was a much stronger signal than a hundred compliments.